About us
We help businesses grow with more clarity, better systems, and stronger execution.
Pura Vida Growth is a creative consultancy rooted in Costa Rica. We help businesses grow by improving strategy, communication, digital experience, and the systems behind execution.
Our story
Born from a belief.
PVG started because strong businesses with real potential were being let down by generic marketing, shallow strategy, and disconnected execution.
We built a consultancy around a different belief: growth is human. A relationship built through clarity, systems, and trust — not a formula.
Founded
2022
San José, Costa Rica
What we believe
Our values.
Authenticity over performance
We say what we mean and mean what we say. No fluff, no filler, no vanity metrics.
Growth that lasts takes time
We believe in building things that last. Not hacks. Not shortcuts. Foundations.
Patience builds better brands
Costa Rica's biodiversity took millions of years. The best brands take time too.
People first, always
Every strategy we build starts with a human being on the other end of the experience.
The team
The people behind PVG.
Federico Rojas
Founder & CXO
Leads strategy, client relationships, and business development. Works closely with founders and leadership teams to turn ideas into stronger brands and better systems.
San José, Costa Rica
David Porras
Co-Founder & CCO
Leads all creative direction and brand strategy. Oversees every visual identity, campaign, and narrative output across the entire client portfolio.
Santa Ana, Costa Rica
Amanda Valverde
Creative Media Strategist
Media campaigns, project coordination, and social media management. Keeps the content engine running with purpose and consistency.
Costa Rica
Diana Lang
Operations
Operations management and creative project coordination. The backbone that keeps everything moving smoothly and on time.
Israel
The Collective
Bigger than one company.
PVG is part of a broader collective built around the same belief: business should create value for people, places, and the ecosystems around them.
Good House Hospitality
Hospitality and Experiences
A hospitality brand rooted in Costa Rican culture — built around a clear identity, not a marketing concept.
JRC
Legal and Accounting Partner
Our trusted partner for legal and accounting services in Costa Rica. When our clients need legal or financial guidance, JRC is who we call.
How it works
Working with PVG. Step by step.
From first conversation to measurable results. Click a step to see how each one works.
