The Canopy Blog

Ideas worth
sharing.

Thoughts on brand, growth, AI, and the experience economy. Written by the PVG team.

AI Tools

The Ultimate Guide to Using Read AI and ChatGPT Together

Most people use AI tools in isolation. Read AI transcribes your meetings. ChatGPT helps you think. But together? They change how you lead, decide, and execute.

Federico Rojas

July 10, 2025

Branding

Max Confusion: What HBO's Branding Flip-Flop Can Teach Us

When Warner Bros. Discovery dropped 'HBO' from its streaming name in 2023, people noticed. And not in a good way. This is a case study in brand clarity lost and maybe regained.

Diana Lang

July 3, 2025

Campaigns

The Power of UGC: Why Your Customers Are Your Best Marketers

People trust people. Not brands. UGC is the bridge between what you say about yourself and what others believe about you.

Federico Rojas

June 26, 2025

Brand Strategy

Quiet Hype: How to Build Anticipation Without Overpromising

There's a version of hype that burns bridges before you've built them. Then there's quiet hype — the kind that creates genuine anticipation without the backlash.

Diana Lang

June 19, 2025

Experience Design

The Experience Economy Is Non-Negotiable

We've moved past the product economy and the service economy. We're in the experience economy now. And the brands that don't understand this are already losing.

Federico Rojas

June 12, 2025

Leadership

Giving Your Time a Job: A Framework for Intentional Productivity

Most people manage their tasks. The best leaders manage their time. There's a difference, and it changes everything.

Federico Rojas

June 5, 2025

The Jungle Lately

No fluff. Just ideas worth reading.

Get the PVG newsletter when we have something worth saying. Strategy, AI, brand, no spam.

Ideas worthsharing.

The Ultimate Guide to Using Read AI and ChatGPT Together

Max Confusion: What HBO's Branding Flip-Flop Can Teach Us

The Power of UGC: Why Your Customers Are Your Best Marketers

Quiet Hype: How to Build Anticipation Without Overpromising

The Experience Economy Is Non-Negotiable

Giving Your Time a Job: A Framework for Intentional Productivity

No fluff. Just ideas worth reading.

Ideas worth
sharing.